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Its all about empowering!<\/p>\n
by fair means<\/strong> is an agency for communication design and strategy \u2013 with a focus on sustainability, fairness, and impact. We combine creative design with thoughtful consulting and support brands, organisations, and projects that aim to drive real change. Our approach is participatory, holistic, and values-driven. Workshops and methods are central to our process \u2013 because effective communication needs clarity. Whether strategy, campaigns, or design \u2013 we create clear positioning, strong visuals, and content that reflects your values.<\/p>\n To create a strong brand identity, a well-thought-out and targeted brand strategy is necessary. A brand communicates through its appearance and messages\u2014both analog and digital, across various channels. It addresses its target audience, builds relationships, and creates trust.<\/p>\n The process begins with aligning the brand. In participatory workshops, we identify the essential brand touchpoints, discover the authentic voice, and develop the emotional profile that the brand should convey. These elements are integrated into the design, giving the brand its unique character. We define clearly what your brand stands for \u2013 and how it sets itself apart from the competition in an authentic way.<\/p>\n Together, we uncover what drives you.\nYour values and purpose aren\u2019t extras \u2013 they\u2019re the foundation for meaningful impact.<\/p>\n We craft your long-term vision \u2013 as a compass for decision-making and a unifying guiding principle for everyone involved.<\/p>\n We bring your story to light \u2013 honest, relatable, and full of substance.\nBecause people follow authentic stories, not just claims.<\/p>\n We identify who you truly want to reach \u2013 and how to stand out without losing your authenticity.<\/p>\n We develop practical steps to ensure your strategy doesn\u2019t just live on paper \u2013 but comes to life in everyday practice.<\/p>\n The logo is your visual foundation.\nIt tells the story of what you stand for \u2013 and it's more than just a symbol.<\/p>\n We develop a consistent, flexible design system that makes your identity visible and easy to connect with.<\/p>\n We love books and magazines \u2013 and the craft of designing them.\nWith attention to detail and a deep sense for sustainable production.<\/p>\n Your content, designed for the digital space: for web, social media, or newsletters \u2013 visually clear and functionally strong.<\/p>\n We create systems and templates that empower you to design independently \u2013 tailored to your needs and skill set.<\/p>\n Our roots: layout, color, typography \u2013 classic design with purpose and a focus on sustainable practice.<\/p>\n To convey important messages, strong communicative building blocks are needed\u2014distinctive images, fonts, or layouts. These can be used analogously and digitally across various channels. They can be part of a campaign or used independently in unique actions. Communication design at bfm therefore encompasses the design, planning, and implementation of visual and written or spoken elements. We combine artistic and analytical skills to develop designs that resonate with the target audience. At bfm, communication design aims to raise awareness about sustainability and fairness, promoting positive change.<\/p>\n At BfM, the focus of campaigning is on promoting sustainable projects, advocating for social and environmental issues, and inspiring positive action. This requires a smart plan because only coordinated communication efforts can reach the target audiences at the right time, repeatedly, across various channels. Our Campaign Strategy therefore analyzes the target audience, sets achievable goals, defines messages, and selects appropriate channels and tactics. BfM's campaign strategies ensure that all elements work synergistically to prompt action.<\/p>\n Together, we clarify: What exactly should your campaign change \u2013 and what strengths are you already bringing to the table?<\/p>\n This becomes the common thread: a long-term plan for relevance, reach, and real impact.<\/p>\n We translate the strategy into ideas, narratives, and visuals that resonate \u2013 and inspire action.<\/p>\n We design all elements of your campaign holistically \u2013 with a clear focus on your target audience.<\/p>\n We plan the \u201cwhen,\u201d \u201cwhere,\u201d and \u201chow\u201d \u2013 so your campaign reaches the right people at the right time.<\/p>\n We take a close look: What worked? What can we learn? And where can we improve?<\/p>\n We define what your communication is meant to achieve \u2013 and how we can measure it together.<\/p>\n We develop a brand-specific tone of voice \u2013 clear, authentic, and in tune with your audience.<\/p>\n We structure your content with a clear system \u2013 aligned with priorities, channels, and timing. That\u2019s how messages unfold their full impact.<\/p>\n We shape your online presence to be strategic, relevant, and community-focused.<\/p>\n We develop content around your key topics and create structures for consistent, recognizable communication.<\/p>\n We analyze what works \u2013 and systematically evolve your communication from there.<\/p>\n Communication is never just about what is said \u2013 but how, when, and why it\u2019s said. Throughout, we keep ecological and social sustainability in focus.\nBecause we believe: only clear and credible communication builds trust \u2013 and makes real change possible.<\/p>\n For us, hosting is about consciously creating inspiring spaces for dialogue and fostering meaningful interactions. We believe that only together\u2014and with joy\u2014can we create innovative solutions for complex challenges.<\/p>\n Stephanie brings diverse qualifications in working with people. Therefore, workshops with us are much more than just work sessions.<\/p>\n A place where everyone truly feels acknowledged\u2014vibrant, empowered. That's what awaits you with us.<\/p>\n In the context of sustainability at bfm, it is crucial that these strategies are not merely superficially optimized for sustainability, but are authentic and effective. Creative processes and workshops are used to thoroughly capture the depth and potential of projects, ensuring that sustainability and fairness are integral to every initiative. This holistic approach aims to build trust, promote positive change, and avoid greenwashing. Through these strategies and design approaches, bfm ensures that its communication is credible, consistent, and impactful in shaping a better future.<\/p>","protected":false},"excerpt":{"rendered":" Vom kostenlosen Erstgespr\u00e4ch (30 Minuten) \u00fcber die Kompass Session (90 Minuten, 300 \u20ac) bis zu Positionierung, Kommunikationsstrategie und Umsetzung in Design, Website und Kampagnen. Dazu Beratung, Workshops und Retainer.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1065","page","type-page","status-publish","hentry"],"yoast_head":"\nBrand Strategy<\/h2>\n
bfm designs strategies and visual identities that prioritize sustainability and fairness. With a clear, consistent brand strategy, we create value and foster long-term relationships that both build trust and maximize the brand's impact.<\/p>\nPositioning<\/h2>\n
Purpose & Values<\/h2>\n
Northern Star<\/h2>\n
Storytelling<\/h2>\n
Target Groups & Differentiation<\/h2>\n
Implementation<\/h2>\n
Logo and Branding<\/h2>\n
Corporate Design<\/h2>\n
Editorial Design\u00a0<\/h2>\n
Digital Design<\/h2>\n
Design Systems & Templates<\/h2>\n
Graphic Design<\/h2>\n
Design & Branding<\/h2>\n
Campaign Strategy<\/h2>\n
Goal Setting & Analysis<\/h2>\n
Strategy Development<\/h2>\n
Concept & Storyline<\/h2>\n
Creation & Implementation<\/h2>\n
Roll-out & Distribution<\/h2>\n
Monitoring & Learnings<\/h2>\n
Goals & Impact Measurement<\/h2>\n
Tone of Voice<\/h2>\n
Communication Planning<\/h2>\n
Social Media Strategies<\/h2>\n
Topic-Based Communication<\/h2>\n
Evaluation & Further Development<\/h2>\n
Communication Strategy<\/h2>\n
Our communication strategies are shaped by a holistic perspective: we don\u2019t treat audiences, messages, channels, and timing as separate elements \u2013 we think them together. Sometimes precisely planned, sometimes developed iteratively \u2013 always with the aim to create real impact, not just reach.<\/p>\nCo-creative Settings<\/h2>\n
WORKSHOPS<\/h2>\n
Spaces for meaningful conversation<\/h2>\n
Disclaimer<\/h2>\n