respect nature • by fair means

By fair means is our premise!

by fair means

We appreciate mountains and nature by excercising a sustainable lifestyle and performing sports under this ethos. By fair means is our premise!


Being aware that we have values and that we need to act under their premise is not obvious in the sports world.
But as every big company lists their values so do we.

For whom are we?

We are for everyone that can completely identify with an active mountain lifestyle. So what is our goal? We try to empower a movement. We are many and we have an opinion and a voice.
 We don't have to accept the rules of the industry or the selfdestructing tourism.
 We try to emancipate ourselves from the outdoor mainstream and the latest trends.
 We speak up for nature topics and sustainable acting.

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