Your journey with us.

Working in an organisation, business or initiative and looking for clarity on your positioning, communication or design? Start wherever you are right now. We take you through a clear process – from the first conversation all the way to implementation and, if you like, beyond.

The process

Five steps, each building on the last.

Not every project needs every step. But there’s a reason for the order: clarity first, then visibility.

01 Intro call · free
30 minutes. We listen, get a sense of where you are and recommend a sensible next step.

02 Compass Session · €300
90 minutes. Together we work out where you are and where you want to go. You get a summary with insights, recommendations and next steps – then you decide how to move forward. Online or with us in Bad Tölz. More about the Compass Session.

03 Positioning
What does your work stand for? What does it achieve, and who should it reach?
We create strategic clarity and a clear sense of what your work is about – the foundation for everything else. So you can make deliberate decisions and tell people clearly what you do and why. 

04 Communication strategy
How do you get your message across to the people who matter?
You get a plan with messages, channels and formats that suits your resources and your day-to-day work – and works in practice, not just on paper.

05 Implementation & design
How do you turn that into a presence that lasts?
You know from the outset what you’ll get: a corporate design, a website, print or campaign material, with clearly defined results. We either do it for you or build templates and train you to carry on yourselves.

Workshop: Eine Person ordnet Notizzettel an einer Wand
Gespräch im Studio von by fair means: zwei Personen sitzen am Fenster, eine macht sich Notizen

Ongoing support

For a quick sprint or the long haul.

Consulting & workshops
Need advice on a specific question or a fresh perspective on your work? Together we’ll find the format that suits you – from a one-hour conversation to a workshop over several days.

  • Sparring: You get an outside view to help you sort your thoughts – and an honest assessment.
  • Strategy session: We work through a strategic question together, such as your communication planning.
  • Creative session: We come up with ideas for a name, a campaign, a format or how you present yourselves.
  • Workshop: We work with your team on whatever is on your plate right now.



Retainer
A long-term partnership with a fixed number of hours each month, for a minimum of three months. For anyone who communicates on an ongoing basis and wants someone in their corner.

Getting started

Not sure where to start?

The Compass Session is our starting point: 90 minutes to work out together where you are and what the right next step is.

€300 · online or with us in Bad Tölz

Hand mit Stift an einer Wand voller Notizzettel und Moderationskarten

How we work

With you, not just for you.

You’re the expert on your cause; we’re the experts on getting there. 
We listen first, ask questions and involve you at every key step. 
The result is something that fits you – and that you can take forward yourself. 

Do you also do ‘just’ design?
Of course! We’re both trained designers and we love our craft. Already have a visual identity and just need material, like a company brochure or flyers? You’ve come to the right place. Smaller jobs are billed by time, and we’ll give you an estimate up front so you know where you stand.
What’s the difference between the intro call and the Compass Session?
The intro call is a free, 30-minute chance to get to know each other: we listen and suggest a sensible next step. In the Compass Session we spend 90 minutes working on your situation together. Afterwards you get a written summary.
What does a positioning project involve?
We follow a set structure: we clarify your direction and audiences, think your project through using the Impact Model Canvas, find the right name and tone of voice, and work out what will resonate with your audience. You come away with a clear offer statement and a pitch you can build on. Organisations usually work with us in two on-site workshops; freelancers in one workshop followed by guided reflection. Self-employed and looking for a safe space? Stephanie runs a dedicated format for women. Learn more
Do I need to prepare for the Compass Session?  
No. We’ll guide you through the 90 minutes with questions and work out together what matters. If you like, bring along anything that feels relevant – your website or documents about your project, for example. But there’s no need. The short questionnaire you receive after booking is part of the free intro call.
I have an idea for a project. Can I bring it to you?
Yes. We’re happy to help you sharpen your idea and turn it into reality, one step at a time. In a sparring or creative session we can come in early, while lots is still open. In the intro call we’ll work out which format suits you best.
What does positioning cost?
That depends on your project and its scope. In the intro call or the Compass Session we’ll give you a clear idea of what to expect.

Who we work with

Logo Klimafrühling
Logo Patagonia
Logo der vhs Eching
Logo Protect Our Winters
Logo Wild Environments
Logo Kasseler Kunstverein

Let’s talk.

Tell us what you’re working on and what you’d like to change. In the intro call we listen
first, then see together whether we’re a good fit and what a
sensible next step would be. 30 minutes, free, no strings attached.

After booking, we’ll send you a few questions to help you prepare (about 10 minutes).
That way we can spend the half hour talking, not covering the basics.

Just want to follow along for now?
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Positioning, communication strategy and design

Office:
Jungmayrplatz 11

83646 Bad Tölz
+49 176 72 98 90 62
info@byfairmeans.net

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