Its all about empowering!
At By Fair Means, we promote participatory working methods and carefully select our clients to ensure sustainable collaboration. Workshops and methods are an integral part of our comprehensive approach. We focus on communication design, brand strategy, and campaign strategy with a strong commitment to sustainability and fairness. We believe in the transformative power of design for a better future and strive to effectively communicate our clients' values through creative and innovative means.
To create a strong brand identity, a well-thought-out and targeted brand strategy is necessary. A brand communicates through its appearance and messages—both analog and digital, across various channels. It addresses its target audience, builds relationships, and creates trust.
The process begins with aligning the brand. In participatory workshops, we identify the essential brand touchpoints, discover the authentic voice, and develop the emotional profile that the brand should convey. These elements are integrated into the design, giving the brand its unique character.
bfm designs strategies and visual identities that prioritize sustainability and fairness. With a clear, consistent brand strategy, we create value and foster long-term relationships that both build trust and maximize the brand's impact.
The positioning of a brand or organization and the clear differentiation from competitors.
The precise definition of the target audience and the intended audience to reach.
The long-term, secure, and simultaneously creative leadership of a brand through ideas, concepts, and design.
The language that is perceived as appropriate and fitting by target audiences.
The planning of the creative approach to reach the defined target audience.
The measurement and evaluation of previously defined indicators.
The definition of the visual identity of an organization. The 'face' of a company.
Adapting and unifying the corporate identity to an organization.
The craft. Designing all types of media and products using all the techniques available to us.
The design of digital media. Websites, social media, emails, etc.
Designing print media. Books, magazines, flyers, etc.
The deliberate use and design of typography for clarity and precise communication.
To convey important messages, strong communicative building blocks are needed—distinctive images, fonts, or layouts. These can be used analogously and digitally across various channels. They can be part of a campaign or used independently in unique actions. Communication design at bfm therefore encompasses the design, planning, and implementation of visual and written or spoken elements. We combine artistic and analytical skills to develop designs that resonate with the target audience. At bfm, communication design aims to raise awareness about sustainability and fairness, promoting positive change.
At BfM, the focus of campaigning is on promoting sustainable projects, advocating for social and environmental issues, and inspiring positive action. This requires a smart plan because only coordinated communication efforts can reach the target audiences at the right time, repeatedly, across various channels. Our Campaign Strategy therefore analyzes the target audience, sets achievable goals, defines messages, and selects appropriate channels and tactics. BfM's campaign strategies ensure that all elements work synergistically to prompt action.
Agreeing on achievable campaign goals.
The conception of action and reaction. The basis for short-term decision-making.
The conception of a campaign. The basis for long-term decision-making.
The definition, selection, and addressing of the right target audience.
The scheduled approach based on strategy and tactics.
The insights derived from observing, documenting, and analyzing the results. Foundation for further work.
Stephanie brings diverse qualifications in working with people. Therefore, workshops with us are much more than just work sessions.
A place where everyone truly feels acknowledged—vibrant, empowered. That's what awaits you with us.
Bei uns dreht sich Hosting um die bewusste Gestaltung inspirierender Gesprächs-Räume und die Förderung bedeutsamer Interaktionen. Wir sind davon überzeugt, dass wir nur gemeinsam und mit Freude innovative Lösungen für komplexe Herausforderungen kreieren können.
In the context of sustainability at bfm, it is crucial that these strategies are not merely superficially optimized for sustainability, but are authentic and effective. Creative processes and workshops are used to thoroughly capture the depth and potential of projects, ensuring that sustainability and fairness are integral to every initiative. This holistic approach aims to build trust, promote positive change, and avoid greenwashing. Through these strategies and design approaches, bfm ensures that its communication is credible, consistent, and impactful in shaping a better future.
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