Its all about empowering!
by fair means is an agency for communication design and strategy – with a focus on sustainability, fairness, and impact. We combine creative design with thoughtful consulting and support brands, organisations, and projects that aim to drive real change. Our approach is participatory, holistic, and values-driven. Workshops and methods are central to our process – because effective communication needs clarity. Whether strategy, campaigns, or design – we create clear positioning, strong visuals, and content that reflects your values.
To create a strong brand identity, a well-thought-out and targeted brand strategy is necessary. A brand communicates through its appearance and messages—both analog and digital, across various channels. It addresses its target audience, builds relationships, and creates trust.
The process begins with aligning the brand. In participatory workshops, we identify the essential brand touchpoints, discover the authentic voice, and develop the emotional profile that the brand should convey. These elements are integrated into the design, giving the brand its unique character.
bfm designs strategies and visual identities that prioritize sustainability and fairness. With a clear, consistent brand strategy, we create value and foster long-term relationships that both build trust and maximize the brand's impact.
We define clearly what your brand stands for – and how it sets itself apart from the competition in an authentic way.
Together, we uncover what drives you. Your values and purpose aren’t extras – they’re the foundation for meaningful impact.
We craft your long-term vision – as a compass for decision-making and a unifying guiding principle for everyone involved.
We bring your story to light – honest, relatable, and full of substance. Because people follow authentic stories, not just claims.
We identify who you truly want to reach – and how to stand out without losing your authenticity.
We develop practical steps to ensure your strategy doesn’t just live on paper – but comes to life in everyday practice.
The logo is your visual foundation. It tells the story of what you stand for – and it's more than just a symbol.
We develop a consistent, flexible design system that makes your identity visible and easy to connect with.
We love books and magazines – and the craft of designing them. With attention to detail and a deep sense for sustainable production.
Your content, designed for the digital space: for web, social media, or newsletters – visually clear and functionally strong.
We create systems and templates that empower you to design independently – tailored to your needs and skill set.
Our roots: layout, color, typography – classic design with purpose and a focus on sustainable practice.
To convey important messages, strong communicative building blocks are needed—distinctive images, fonts, or layouts. These can be used analogously and digitally across various channels. They can be part of a campaign or used independently in unique actions. Communication design at bfm therefore encompasses the design, planning, and implementation of visual and written or spoken elements. We combine artistic and analytical skills to develop designs that resonate with the target audience. At bfm, communication design aims to raise awareness about sustainability and fairness, promoting positive change.
At BfM, the focus of campaigning is on promoting sustainable projects, advocating for social and environmental issues, and inspiring positive action. This requires a smart plan because only coordinated communication efforts can reach the target audiences at the right time, repeatedly, across various channels. Our Campaign Strategy therefore analyzes the target audience, sets achievable goals, defines messages, and selects appropriate channels and tactics. BfM's campaign strategies ensure that all elements work synergistically to prompt action.
Together, we clarify: What exactly should your campaign change – and what strengths are you already bringing to the table?
This becomes the common thread: a long-term plan for relevance, reach, and real impact.
We translate the strategy into ideas, narratives, and visuals that resonate – and inspire action.
We design all elements of your campaign holistically – with a clear focus on your target audience.
We plan the “when,” “where,” and “how” – so your campaign reaches the right people at the right time.
We take a close look: What worked? What can we learn? And where can we improve?
We define what your communication is meant to achieve – and how we can measure it together.
We develop a brand-specific tone of voice – clear, authentic, and in tune with your audience.
We structure your content with a clear system – aligned with priorities, channels, and timing. That’s how messages unfold their full impact.
We shape your online presence to be strategic, relevant, and community-focused.
We develop content around your key topics and create structures for consistent, recognizable communication.
We analyze what works – and systematically evolve your communication from there.
Communication is never just about what is said – but how, when, and why it’s said.
Our communication strategies are shaped by a holistic perspective: we don’t treat audiences, messages, channels, and timing as separate elements – we think them together. Sometimes precisely planned, sometimes developed iteratively – always with the aim to create real impact, not just reach.
Throughout, we keep ecological and social sustainability in focus. Because we believe: only clear and credible communication builds trust – and makes real change possible.
For us, hosting is about consciously creating inspiring spaces for dialogue and fostering meaningful interactions. We believe that only together—and with joy—can we create innovative solutions for complex challenges.
Stephanie brings diverse qualifications in working with people. Therefore, workshops with us are much more than just work sessions.
A place where everyone truly feels acknowledged—vibrant, empowered. That's what awaits you with us.
In the context of sustainability at bfm, it is crucial that these strategies are not merely superficially optimized for sustainability, but are authentic and effective. Creative processes and workshops are used to thoroughly capture the depth and potential of projects, ensuring that sustainability and fairness are integral to every initiative. This holistic approach aims to build trust, promote positive change, and avoid greenwashing. Through these strategies and design approaches, bfm ensures that its communication is credible, consistent, and impactful in shaping a better future.
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