Client
Gemeinde Eching, Klimabeirat Eching
Services
Brand Design, Campaign Strategy, Editorial Design, Webdesign
Year
2022-2024
Klimafrühling Eching is an annual initiative that raises awareness about climate protection and sustainable action, offering community members concrete ways to get involved locally.
We had the opportunity to support this project from the start: through collaborative workshops, we developed a clear mission and program strategy, laying the groundwork for a modern visual identity and a comprehensive communication concept. A unique challenge was engaging more skeptical audiences.
Our approach used open and diverse design elements that intentionally break away from the traditional sustainability narrative. The cohesive branding—from print to web—presents Klimafrühling as a vibrant, welcoming movement, making change visible and sending a strong message for a climate-friendly future.
